1. Consistency allows for measurement.
Until you have tried something new for a period of time and in a consistent manner, you can’t decide if it works or not. How do you measure effectiveness if what you are measuring isn’t performed consistently?
2. Consistency creates accountability.
The simple fact that there is a set time to report on progress is often the catalyst that moves an initiative along to a successful end.
3. Consistency establishes your reputation.
Business growth requires a track record of success. You can’t establish a track record if you are constantly shifting gears or trying new tactics.
4. Consistency makes you relevant.
It’s effective to run many advertisements, numerous blog entries, weekly newsletters, or continual process changes throughout a year.
5. Consistency maintains your message.
Your team pays as much or more attention to what you do as to what you say. Consistency in your leadership serves as a model for how they will behave. If you treat a meeting as unimportant, don’t be surprised when you find they are doing the same to fellow teammates or even customers.
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