Home Business Unilever, owner of Dove Brands, Acquires Shea Moisture’s Parent Company Sundial Brands
Unilever, owner of Dove Brands, Acquires Shea Moisture’s Parent Company Sundial Brands

Unilever, owner of Dove Brands, Acquires Shea Moisture’s Parent Company Sundial Brands

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Do you remember how much backlash Dove received this month after the commercial that appeared to have a black woman turn into a white woman went viral? What about when #SheaMoisture included white women in a commercial for their products?

Well #Unilever is the parent company to Dove and they recently acquired Sundial Brands which is the parent company to #SheaMoisture. Sundial also markets the Nubian Heritage, Madam C.J. Walker and Nyakio brands and is slated to bring in $240 million in revenue this year. Both Sundial and Unilever have joined forces to create the New Voices Fund with an initial investment of $50 million. It purpose is to “empower minority women entrepreneurs.”

“The Sundial team has built differentiated and on-trend premium brands serving multicultural and millennial consumers that enhance our existing portfolio,” Kees Kruythoff, President, Unilever North America said in a press release. “Sundial is an important addition to our U.S. portfolio of purpose-driven companies, which includes Ben & Jerry’s and Seventh Generation.”

 

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