5 things you don’t know about Monster Energy Drink and you need to know. [PHOTOs Today at Port Harcourt MALL]
About Monster Energy Drink, I saw their approach towards brand visibility; I simply told them they are strategic, passionate about their brand. Passion naturally persuades, the smothered approach to their brand at Port Harcourt Mall was commendable, laudable. They offered a free can of Monster Energy drink to everyone that entered the Mall today from the age of 16, whether you like it or not, they have built platform for brand relevance in the market.
Lol. Like an average Nigeria marketer will consider the cost as a waste, but to Monster Energy Team its part of their brand methodology, a great gain indeed. Kudos! Gave everyone an opportunity to taste and see. Learnt a big lesson today!
Here we go:
1 Monster Energy is an energy drink introduced by Hansen Natural Company in April 2002. The regular flavor comes in a black can with a green, torn M shaped logo.
2 The Monster Energy Drink logo is widely recognized among major beverages and at sponsored events. The design was created by McLean Design, a California-based strategic branding firm. The logo is composed of a vibrant large green ″M″ on field of black. The ″M″ is stylized in such a way as to imply that it is formed by the claws of a monster ripping through the can.
3 Coca-Cola bought 16.75% stake in Monster Beverage Corporation valued at $2.15bn in August 2014.
4 There are extremist in their choice of name and branding language, here them out “We went down to the lab and cooked up a double shot of our killer energy brew. It´s a wicked mega hit that delivers twice the buzz of a regular energy drink”.
5 Monster Energy Drinks can temporarily improve your energy, alertness and focus. Despite the reported benefits, Monster Energy Drinks have several dangers you should be aware of, especially if you are sensitive to stimulants like caffeine. BE CAREFUL.